Thursday, July 12, 2007

Assignment 3.8

I believe that Logos would be the most effective rhetoric method to persuade a supervisor to choose my team to conduct the new sales campaign at the new car dealership.

I would use our outstanding sales numbers from previous sales campaigns. I would show her that we have a proven track record. She could clearly see that we have great communication and relationships.

Basically I would state the facts, give her some of our personal and group success stories. She would reason inductively that we were the best group for the job based on evidence and her observations of our team.

I think the Pathos method would have the least impact in this situation. A sales team is put together to increase sales. It's only job is to sell product and make money. There are emotions when selling/buying product. However, in this particular case, the group is trying to sell themselves to their own supervisor. She shouldn't have emotions related to the selection. She should consider first which team can and will make the most amount of money, or be the most productive at this event.

The Ethos approach could be effective in this instance. It would be combined with the Logos approach. It would be logical to include things like,"You can count on Bob to be on time with the visual aids. He has never let me down before." or "Remember the last sales campaign that Tim's group lead? It was a disaster."

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